BJM's Greg Poole is joined by Social Circle Ace Archery's Robbie Surface to discuss some of the challenges facing dealers today. Greg and Robbie talk about how Social Circle Ace Archery has established itself as the premier archery shop in Georgia through equipment knowledge and customer service. Robbie also explains their youth programs and how they have used their indoor facility and coaching to build the future of the sport.

BJM's Greg Poole is joined by John Appleton owner of Alpine archery and fly in La Grande Oregon to discuss the battles facing dealers in this ever changing market. Greg and John talk about how dealers have to change their business model if they want to survive and the importance of service and a willingness to help NEW archers that come into the shop with online purchased items for set up.

BJM's Greg Poole breaks down why archery equipment prices keep rising and the associated costs nobody wants to talk about. Greg goes over the manufactures financial burden of running a business, huge increases in taxes, labor, materials and the fact they are paying for the entire sport without any help from outside sponsors. The current decline in Archery pro shops as a result of buying habits combined with massive online sales is also explained.

BJM's Greg Poole is joined by long time professional archer Tim Gillingham for some REAL TALK on the state of the sport including what archery needs to change in order to achieve the next level. Greg & Tim discuss what archery has done and continues to do that holds itself back and how archers have played a role in the overall culture that prevents change in a positive direction.